Sister Safia’s Chunky Chutney

Sister Safia’s World Famous Chunky Chutney, 2005

Identity creation and production including Logo, Copy, Postcard, Business Card and Adhesive Labels.

Designed this identity following a complete inquiry process; defining key elements of the Sister Safia vision, brand story, target market and distinct aspects of her character.

The design was intended to emphasize the many ways the exotic chutneys can be incorporated into meals and express the bold, cheeky personality of Sister Safia.

The jar label was designed to have flexibility with space for handwritten names of the freshly made chutneys. The business card doubles as a varnished “tips & tricks guide” for creative applications of the chutney.