Response Genetics

Response Genetics re-branding in partnership with Kaleidoscope Marketing Group, 2008

Developed and produced the integrated design concept and related graphic elements for
Response Genetics – a pharmaco-genomics company that produces a test for determining an individual’s response to medications based on genetic testing of cancerous tumors.

The project included:
– General design direction
– Tag line creation
– Name logo development
– Folder. Letterhead
– Data Sheets, Brochures & Lab Forms
– Tumor Sample Shipping Packaging
– Website – Creative in partnership with The Supergroup, Atlanta GA