Bic USA – My Story Campaign

Bic – My Story In-School Marketing Campaign, 2007

Together with Kaleidoscope Marketing Group I developed the design concept and related graphic elements for the “My Story” in-school campaign targeting the tween market through a writing program for students, parents and teachers conceived to inspire creative writing.

The program included:
The “My Story” logo
Layouts for booklets & brochures
Poster designs
Graphic elements:
Hand with pen
Thought bubbles
Background graphics